2019 was the most polarized year of the decade, but Coca-Cola wanted to prove there’s always a way to bring people together. To do so, we partner with Google and analyzed what the world searched during the whole year and crossed that information with every news on The New York Time’s news and Wikipedia update, the result was revealing. From January to November, searches were significantly opposite, except for December, where everything changed.
We created the platform www.ayeartoshare.com where people could deep dive through the topics that divided us over the year and see how small
there were compared with Christmas spirit .
